African fashion consulting agency
An online African fashion consulting agency guiding emerging African designers on how to get their items on the global market is what the African fashion industry is in need of. This would be in the form of online lectures covering topics from imagery to trends to social media navigation and brand building. Emphasis would be placed on empowering designers with limited technical skills and perhaps even more limited access to internet to be able to build simple sites, know which products to market and how, as well as manage basic social media platforms on their own. I would love to be able to offer scholarships to the those designers who show great potential but simply cannot afford the course as well as wholesale purchase the items I feel have the best selling potential and retail them on my own website.
CNN, The Washington Post and many others have confirmed that the market for African textiles and garments is on the rise and have been spotted on runways across the world. However, many of these large and established brands are not giving credit where it is due and as a result, many African designers are seeing their prints in the magazines but not their names. In order to break this chain, equipping designers with the tools they need to cross-over to the global market is what is necessary. A lot of individuals just sell African-inspired items but that is equal to "buying the fish" mentality versus "teaching to fish."
We would love to create a series of online courses that gives emerging designers a step-by-step breakdown on how to get their garments the international exposure they deserve. Most of the designers located in Africa are female so this would be empowering women who are still not given equal employment opportunities in a majority of African countries. By being able to sell their items to a wider audience, a lot of women would be able to provide for their families.
We would love to have the online courses available by the end of the Summer-August 2017. The business has already been registered with the Canadian Revenue Agency which goes to show how dedicated we are to this business idea.
We would also love to feature a different African continent each year-not only because of their textiles but also their culture. We believe the world should know more about each African country and not just what we are fed by the media. Each country is known for a different fabric, pattern and texture, with each one telling a story.
By the end of 2017, we would love to have 50 registered students. In addition to that, I would love to be able to offer our first scholarship to those who show great potential but simply cannot afford the course by December 2017.